5 comments about Metal Men: How Marc Rich Defrauded the Country, Evaded the Law, and Became the World's Most Sought-After Corporate Criminal.

1. A. Craig Copetas' book gives us a rare insight in the well curtained offices of big metal traders. His story centres on Marc Rich and his companion Pincus Green, who left in disgust their employer Philipp Brothers, at that moment a unit of Engelhard MC, because of the 'meagre' bonuses they received at the end of the year. These bonuses were in fact only a fraction of the revenues the two traders generated for the company.
   The new company they created attacked immediately and head-on the core businesses of their former employer.
   Craig Copetas shows us how Marc Rich's commodity trading business was based on 'deep' contacts (Henry Kissinger), market cornering, tax evasion, and profiting most of all by circumventing a US oil embargo against Iran.
   Attacked in court for unlawful trading and tax evasion Marc Rich's companies pleaded guilty to 38 counts to the tune of ninety million dollars, still a small portion of the amassed fortune. Fines of $50,000 a day were disbursed without the slightest difficulty.
   When he was finally condemned, Marc Rich had already settled down in Zug (Switzerland) with a Spanish identity card.
   He was ultimately pardoned (he risked a potential jail term of over three hundred years!) by President Bill Clinton (for generously supporting the Democratic Party?).
   This book is a keen look behind the curtain of a highly speculative and risky business, where the best informed traders corner the least informed ones. Options should limit the risks.
   For interested readers and traders alike.



2. The book was absolutely intrigueing and compelling just to learn about the inside workings of the metals and oil business. Needless to say, I worked at this company for a short period of time before the ____ hit the fan. I did not see any of the implied [prostituting] of secretaries or traders prostituting themselves for a deal. The author has gathered much information on the sequence of events, but found that he was presenting this story, not as a reporter, but a snotty bitter little man. Marc, did not have shifty eyes, and to say at 6ft, his presence was that of a tall and looming personality, makes me believe that this author is of short stature. There are many good and charitable things this man and his company have catered to, but not once did i see anything listed in this book. The people I worked for and with at this company, were a group of the nicest and most professional people I have worked for. I have since to find a company that performed in such a refined and distinguished manner. They werent the [type of people] Copetas has implied them to be. My being a secretary there, I took quite offense to the [prostituting] of the staff for info. This is business, but just someone working by a different set of rules. Broke some, now cant come to the country whose rules he broke. Unless, the Pardon sticks. And wouldnt that be something to really irk this author a little more than he already seems to be. His being a "journalist", I was surprised by his unprofessionalism in giving the facts. All the facts, and not his opinions.



3. The book was absolutely intrigueing and compelling just to learn about the inside workings of the metals and oil business. Needless to say, I worked at this company for a short period of time... I did not see any of the implied pimping of secretaries or traders prostituting themselves for a deal. The author has gathered much information on the sequence of events, but found that he was presenting this story, not as a reporter, but a snotty bitter little man. Marc, did not have shifty eyes, and to say at 6ft, his presence was that of a tall and looming personality, makes me believe that this author is of short stature. There are many good and charitable things this man and his company have catered to, but not once did i see anything listed in this book. The people I worked for and with at this company, were a group of the nicest and most professional people I have worked for. I have since to find a company that performed in such a refined and distinguished manner. They werent the whores Copetas has implied them to be. My being a secretary there, I took quite offense to the pimping of the staff for info. This is business, but just someone working by a different set of rules. Broke some, now cant come to the country whose rules he broke. Unless, the Pardon sticks. And wouldnt that be something to really irk this author a little more than he already seems to be. His being a "journalist", I was surprised by his unprofessionalism in giving the facts. All the facts, and not his opinions.



4. The brevity of Copetas' book allows it to be mercifully readable. On the other hand, Metal Men is so condensed that federal prosecution of Marc Rich (who managed to become a Spaniard in order to avoid extradition) and Pincus Green (who became a Bolivian for the same reason) is difficult to follow. The best sections of the book are the juicy nuggets that leave the reader whetted for more information. This is especially true when Marc Rich's relationship with Henry Kissinger and Kissinger Associates is discussed. Marc refers to the good doctor as "K", perhaps an allusion to Franz Kafka's narrator in the book Schloss. How appropriate. Clearly there was, and perhaps still is, much mutual benefit in the relationship between two master players who operate at the same level in their respective games. Copetas would not be faulted if he enlarged on this particular topic. One might wish for more background on the peculiar relationship the wholesome country of Switzerland has had with mobsters, white collar crime of a certain calibre, and kleptocratic despots over the past decades, if not centuries. The enchanting Canton of Zug emerges as an especially infested banana republic within a national governmental system that sees all money as created equal, and equally welcome into its banking system, regardless of provenance. This is a far cry from the Switzerland of alpine cheeses, pure air, teutonic ski bums, and clinics for the super rich. More the Gnome Switzerland of secrets and Croesus grade wealth and grey teflon coated bureaucrats. Then there hints at generally unreported connections, such as a strong, if not well known, presence Swedes in Thailand. Swedes in Thailand ? We would like to know more. Perhaps additional insight into the underworld of international arms trade, which figured in some of Rich's dealings, as with the Ayotallah Khomeni. Somewhere in here we expect to find the thread of Iran-Contra, but that subject, too, is left to mere suggestion. Considering what Mr. Copetas appears to know, but has edited out for the sake of brevity or marketability, there is a much larger and more enlightening book waiting to be composed from his files. One doubts that such a work would be welcomed with open arms by much of the political establishment, but by golly it would make eye opening tome.



5. Mr. Copetas has written a highly readable and informative book. No doubt much of the information is true; however, the author appears to rely heavily on government documents for the prosecution of Mr. Rich when it come to writing about Marc Rich himself. Without Mr. Rich's input much of the book is open to speculation. The U.S. "justice" system is notorious for magically changing allegations into facts and hearsay and second-hand information into evidence.

   I also noticed the copyright dates and found it interesting that the same political party was in office both times and that members of both of these administrations, privately, have a vested interest in the oil business. Which prompts me to ask: Is Marc Rich a corporate criminal, did he defraud the country and evade the law, or is it a case of sour grapes with a private vendetta being carried out in a public forum? I question, too, the fact that Mr. Rich was indicted while Oliver North ran for public office after committing virtually the same "crime".

   It's mentioned that greed was a huge motivator and this I don't agree with. Profit is simply the by-product. Currently, I'm paper trading and honing my skills. Last December I placed a June DJIA put option costing me 2,100; in March, when the Dow fell I liquidated my option for 263,000. The excitement that's felt while everyone else is wringing their hands is incredible and the money was plowed right back into trading. Money is a marker, and trading is a test of skill and competition against yourself more than anything.

   Mr. Rich, in his business dealings, reminds me of J.P. Morgan when he started out; and I would willingly relocate to Switzerland and become a lehrling, so persuasive is Mr. Copetas' writings.

5 comments about The Accidental Investment Banker: Inside the Decade that Transformed Wall Street.

1. The writer did a very good job of explaining from his view what the world
   of investment banking is like. He also gives a good perspective of the
   changes that have occurred and what should be improved. I was looking for
   a good commentary on investment banking including past events that have
   occurred. I was very satisfied upon reading the book. The author also provides specific insight into events and culture of two specific investment houses which are fascinating in light of recent events. The
   author includes names of real people which lends more credibility to the
   book. For the serious student of the investment banking industry, this is
   a book to read in addition to others. It does provide an insider's view.
   
   Richard Macomber
   Cape Coral, FL



2. This book isn't quite as good as its cover would suggest. You'd be better off getting a copy of Monkey Business, which is hysterical. My greatest frustration with this book is that it is so ridden with typographical errors (which any investment banker past or present will tell you is a HUGE no-no) that it was actually distracting.
   
   I am friends with someone mentioned in Knee's book, and fortunately my friend got off unscathed in Knee's commentary. Unlike many!



3. I did enjoy this book, though perhaps I was expecting a little too much in the way of entertainment factor. There is a very extensive history of Goldman Sachs - to the point that it almost seems the book is focused more on the firm than on telling the story of the author.
   
   The book does serve as a good primer for those that don't really know what investment banking is, and want to get a sense of what Wall Street is like. It does not however, quite live up to the quote on the cover - "a ringside seat to the madcap and often egomaniacal world of wall street's masters of the universe".
   
   This is a good book, but you should also checkout "Monkey Business", "Bank", and "Liar's Poker" for a more light-hearted, but still informational look at investment banking.



4. The book touches on the politics inside GS and gives you a better idea about how those that leave GS stay in touch. It helped a little with understanding certain people in my firm, and that's why it's somewhat informative about investment banking culture, but you read a couple of these books and realize that they're all the same - especially if you're already working in investments industry. I'd recommend more detailed books about Milken, those had a more lasting impression than this book, i.e. The Predators' Ball: The Inside Story of Drexel Burnham, and Barbarians at the Gate. Those are still very relevant to today's developments.



5. The author takes up into the life of investment banking, the personalities and the moralities of those in this world. This is very similar to all of the other book of this ilk. Its good meat and potatoes when describing the players and processies of this world.

5 comments about Bloomberg by Bloomberg.

1. This is the book that motivated me to finally take my GMAT and apply to b-school. I find the Bloomberg story to be uplifting, from his darkest days of being out of a job to his shoestring budget method of value creation, I highly recommend this book if you are struggling with management or motivation issues. Plus, let's face it, the guy is brilliant. Bloomberg lays a foundation in this book for the reader to put the him/herself into a mindset conducive to success.



2. I bought this book on 1 January when news first came out of the University of Oklahoma "bipartisan" gathering, but I did not have a chance to read it until this week. I went to Oklahoma, only to see this good man embarrassed by a truly rotten press conference that invited mockery. My three page trip report is at Earth Intelligence Network.
   
   I'm going to summarize what I learned from this book,and then conclude with an observation on how Bloomberg could go to the next level while simultaneously cleaning up our government and educating the 5 billion poor free, one cell call at a time.
   
   There is absolutely nothing in this book that is conceited or self-serving. This is straight talk from a hard worker, an Eagle Scout at a very young age, an ethical businessman, an inspired information entrepreneur. This is an honest worthy book I wish I had noticed sooner.
   
   The author lived in a one-room studio apartment for his first 10 years, working 12 hours a day as a matter of routine, not counting his early morning jogging, where he says he gets his most creative thoughts.
   
   It certainly helped that he had a $10M termination payment from his first job, but this book positively lights up around the combination of open workspace, open mind, how to create a company on the fly, fully integrating customer views, ignorning banks and other pyramidal consultants. The author discovered the "power of us" a quarter century before Business Week did its cover story on this topuc, 21 June 2005.
   
   What I was not expecting, and what made the book riveting for me, is the complete well-paced coverage of how the author realized he could monetize financial data, then information about the people behind the data, and then information on the politics behind the people.
   
   A few of my fly-leaf notes:
   
   + Build from scratch, don't buy over-priced companies or capabilities.
   
   + Trust me, or go out the door.
   
   + Do'ers with fires in their belly make for a great team
   
   + Pioneered compact low-cost workstations with English buttons
   
   + Excelled at rapid prototyping where good intention was better than any business plan
   
   + Really superb overview of how numbers can lie, how dangerous an automated numbers game can become
   
   + Outsiders do what's asked; insiders do what's needed.
   
   + Superb vision for the future of the hand-held cell phone as the single device, he knew this long before Eric Schmidt came along to help Google.
   
   + Corrects my long-standing mis=hearing of Marhsall McCluhan's book title, The Medium is the Massage (not Message, that was a separate quote)
   
   + Really excellent stories aabout how hard Bloomberg had to fight to be accredited both in Washington DC and in Tokyo as a legitimate news organization
   
   + "Ignorance and arrogance are a deadly combination." I wish he had realized Oklahoma would be a dead end--bi-partisan is code for keeping the two-party spoils system. Transpartisan is where its at, visit Reuniting America, 110 million strong and growing. See the definitive book on the death of the two parties, Running On Empty: How The Democratic and Republican Parties Are Bankrupting Our Future and What Americans Can Do About It.
   
   + I agree with his view that computers should not be allowed in the classroom throughout elementary school.
   
   + Throughout the book, it is clear the author knows what I learned from Senator Daniel Patrick Moynihan, both personally and through his book, Miles to Go: A Personal History of Social Policy, Change is Hard. Specificially, big change takes 25 years (I am in year 18 of reforming secret intelligence and creating public intelligence, he is now in year 1 of reforming democracy and saving the Republic as well as moral capitalism).
   
   + The chapter on Management 101 is decent, sensible, and worthy of study.
   
   + I've spent hard time trying to do digital innovation, and the details in this book just blew me away as I followed the innovations the author led back in the 1980's when CIA tasked me with creating a "smart desktop" for clandestine operations. Had I known then about this man, I would have gone to his doorv and offered to help him put CIA out of business. There is still time.
   
   I put the book down with both a feeling of pain--the Oklahoma debaacle should never have happened--and hope. This author embodies three big ideas: moral informed capitalism, honest informed self-governance, and educational reform.
   
   I have three ideas I offer to anyone who can reach the author, I do not believe the book I created for him (Democracy 2008, see it at Earth Intelligence Network) was delivered to him by his staff, one reason he got humiliated in Oklahoma.
   
   Idea #1: Fund a global "True Cost" project within the Natural Capital Institute's rapidly growing World Index of Social and Environmental Responsibility (WISER). Get Paul Hawkins in to energize everyone, and become the Moody's for true cost information (e.g. designer T-shirts with 4000 gallons of water, water bottles whose plastic required more water to make than is contained in the bottle, etc). This will change markets within 2-3 years, especially since ScanBack would allow Bloomberg to deliver this information to end-users via their cell phone at the point of sale.
   
   Idea #2: Forget about running for President. It's a lousy job. BE the virtual president, forming a Transpartisan Sunshine Cabinet (Senators Nunn and Graham should be respectively Defense and Intelligence), and leveraging True Majority and Reuniting America to lead a national conversation firmly grounded in a balanced budget, on how to orchestrate $1 trillion a year in planning giving to eradicate the ten high level threats by harmonizing the twelve policies, while also creating the EarthGame to help the eight demographic challengers avoid our mistakes.
   
   Idea #3: Examine Telelanguage.com and figure out how to register and put online 100 million volunteers who can use Skype, Telelanaguage, and their Internet connection to teach the 5 billion poor in any one of 183 languages, one cell phone call at a time.
   
   The above will sound self-promoting, it is not. I have labored with 23 other co-founders to do Mike Bloomberg's staff work for the next decade, and if someone can get him to carefully consider these ideas, I give them to him freely. I don't need a job, but I do need a planet my three boys can grow up in, and I believe that if Mike Bloomberg stops trying to leverage political has-beens (with a few exceptions), and instead creates an architecture that can deliver public intelligence in the public interest, he will achieve his grand vision, faster, better, cheaper.
   
   Thank you, those whom Dick Cheney has inspired into reading my non-fiction reviews. I never, ever, expected to be of service to the Nation in quite this way. If my reviews help us restore the Republic, of, by, and for the people, working with moral capitalists and leaders like this author and John Bogle (The Battle for the Soul of Capitalism then the author's unbridaled optemism could be warranted.
   
   See also:
   The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
   Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
   A Power Governments Cannot Suppress
   All Rise: Somebodies, Nobodies, and the Politics of Dignity (BK Currents)
   One from Many: VISA and the Rise of Chaordic Organization
   THE SMART NATION ACT: Public Intelligence in the Public Interest



3. I'm a huge Mike Bloomberg fan, and really enjoyed the autobiographical parts of this novel and the story of his company's genesis. The generic computer stuff I could have done without, also the story didn't really flow and was a bit choppy. Overall a good, quick easy read. But I definitely could've used some more Bloomberg, Mike that is.
   
   Unfortunately there is surprisingly very little written about this great man.



4. My confidence in Mike Bloomberg's courage, judgment, and self-discipline is confirmed. This update to my review posted last August is written a day after he decided finally not to run for president. The decision, which I am sure was an extremely difficult one for him, confirms my view that he has the capacity to be a truly great man in American history.
   
   Bloomberg has stated publicly that there are many ways to exert a positive influence on society without holding high political office. The degree to which humankind is at a crossroads manifests itself more clearly with each passing day. Unlike most of us though Bloomberg has the resources to make a significant difference. May he use those resources with the greatest wisdom and insight. And may he indeed surround himself with men like Kurzweil, Diamond, and Davies.
   
   With the admission that my concern about his ego appears to be unfounded, here is my review as originally published...
   
   First, I apologize for the length of this review. I would not write at such length if I did not think the subject was of very great importance. I hope you may find the review useful.
   
   Normally I do not review books of this genre but Michael Bloomberg, with his wealth, ambition, street smarts, and interest in political change, has appeared at a tipping point in the history of this country. He has no qualms about entering the political arena and with his vast fortune he could profoundly influence the course of our nation and ultimately that of the world. The question is, will he act wisely and with deep insight or will he use his wealth and influence in a well meaning but ultimately destructive manner?
   
   Mike Bloomberg may be short in stature but if he gets it right he will be remembered as a towering, perhaps even heroic, figure in American history. If he gets it wrong though, all the fame and goodwill he has built up over the years will be lost forever. After reading this book I conclude that the capacity for great deeds is certainly there. The question is, will his ego get in the way?
   
   Bloomberg by Bloomberg is a remarkable autobiography, as much for what it reveals about Mike Bloomberg the man and how he thinks as for the interesting and often amusing stories he tells about his rise from obscurity to fame and riches.
   
   Bloomberg's success stems from seeing a niche in the world of high finance and filling it. He had a technically inclined mind (degree in electrical engineering), got an MBA from Harvard, and became a star Wall Street securities trader, or as he honestly describes it, a salesman. He had the immense good luck to be fired from Salomon Brothers and turned his $10 million severance into a $5 billion financial information empire.
   
   In short he was at exactly the right place at exactly the right time with exactly the right skills and hard driving personality. He saw an opportunity to offer a unique and valuable service, used his brain, worked 12-hour days, six days a week for years, and lived the rags to riches American dream. But ultimately he was lucky.
   
   What distinguishes Bloomberg from so many other self made men is that he is willingly acknowledges that luck played a large part in his success in life just as it does for each of us. This is but one example of the kind of honesty that pervades the book and one of the reasons I admire the man even though I disagree with him of a number of important public policy issues.
   
   Actions not only speak louder than words, they inspire and motivate with far greater power. Bloomberg is not your stereotypical billionaire. He leads by example.
   
   He was one of the youngest Eagle scouts in history. He used National Defense loans to pay his tuition at Johns Hopkins but when he was rejected for military service because of flat feet he didn't just say thanks for the pass from Vietnam and let it go at that. He tried to get his congressman and others to exert political influence to have the rejection overturned and his status changed to 1A, in those days a sure ticket to the jungles of Southeast Asia. He failed at the effort and never served but that one incident of trying to fulfill a commitment to duty speaks volumes about the man and stands in such glaring contrast to some others currently on the national political stage.
   
   Bloomberg before he became mayor of New York drew the same salary as his lowest paid employee ($19,000 in 1998) and the rest of his remuneration came from his holdings in Bloomberg LP. When the company does well he and all of his employees share in the profits. If it does poorly everyone takes a pay cut. (Why does this sound like the way we were taught that capitalism is supposed to work?)
   
   One of the nation's most generous philanthropists, Bloomberg approaches his stewardship to the community with the same energy and enthusiasm as he does to his business. And he is not shy in admitting he likes approval and being in the limelight. All of which gives him, for all his brashness and self promotion, an endearing humanness.
   
   But if you are going to enter the national political arena during a time of great turmoil and danger, you had better know what you are doing and you better be prepared for the law of unintended consequences. If ever there was a time when this nation needed decisive but wise leadership this is it.
   
   Bloomberg with typical bluntness admits "stubborn isn't a word I would use to describe myself; pigheaded is more appropriate." (p. 251). But he can also listen and after repeated prodding, eventually get the message. "One of us is stupid, and it's not him" he recalls when a budding entrepreneur, after four tries, finally convinced him to expand into broadcasting. (p. 115).
   
   The most disappointing aspect of the book is Bloomberg's conventional thinking about a host of issues from the economy to education. Like most `futurologists' he extrapolates the present into future. The computers will be more powerful, the distribution systems will be faster. You'll be able to select just what you want and filter out the rest, etc. etc. This is not very deep stuff.
   
   Yes, Bloomberg has made some major improvements in New York City schools. It's wonderful that more kids are graduating and math scores are up. Bloomberg with his 'take command' management style deserves much of the credit. But what good is it to go to college, study an lot of advanced math and physics to get a degree in computer science when Bill Gates wants to import thousands of computer scientists from India and pay them a faction of what similarly trained Americans would cost? It's the same story in field after field.
   
   The problems facing this society go far deeper than simply bad management. They are in fact rooted in the very way contemporary technological society is organized. There are no doubt solutions but these would require changes far more sweeping than most elites are willing to admit.
   
   Confronting them honestly would provoke a firestorm from vested interests, including powerful universities and think tanks who with arrogance and pomposity cling to outdated paradigms, and - with a handful of exceptions such as Lou Dobbs - the intellectual light weights who populate the media and parrot their pabulum. Bloomberg talks about thinking outside the box but at least the ideas in the book seem to indicate a pretty small box.
   
   The mayor's solution to illegal guns in New York City: hire private detectives to hunt down gun stores in the South who sell to New York criminals, then sue them. He even got the U.S. Council of Mayors to sign on although some of them have since backed away after getting an earful from their constituents. Well intentioned but a totally futile approach in a country with 100-200 million firearms in civilian hands and 50,000 licensed gun dealers.
   
   It turns out that less than one percent of the stores account for 40% of the guns used in crime in this country. Spend a lot of time, money and effort to shut down a handful of bad apples and the criminals will just go down the street to others. Plus, this kind of tactic raises a huge red flag in the minds of millions of potential supporters in Middle America who might otherwise be tempted to vote for him. Are there smarter solutions? Sure. Just contact the cities with low crime rates and find out how they tackle the problem.
   
   This kind of short sighted, ill advised action lends credence to the belief that however brilliant a businessman and however well meaning he may be, Bloomberg appears more likely to sow havoc in 2008 than to bring unity, purpose, and direction to our nation. It is not a question of intelligence but of insight, two very different qualities.
   
   Over the years I have worked for a number of men like Mike Bloomberg. In almost every case they have been excellent problem solvers and opportunists on the mundane level but hardly a one of them would qualify as a really deep strategic thinker. The key indicator is with whom do you surround yourself, very smart 'technicians' or the likes of Ray Kurzweil, Jared Diamond, and Paul Davies?
   
   Funding an independent third party while not running as a candidate himself could have a profound and positive impact but it would demand the ultimate in personal self discipline and self sacrifice for a man with Bloomberg's ego. It would be the greatest challenge of his life.
   
   Mike Bloomberg is a smart man with a good heart. I for one believe he's up to that challenge.



5. This book serves as a close-up case study of market disruption by a new entrant. In the early 1980s, Bloomberg's company, Bloomberg LLP, was a nobody, attempting to crack the financial news wire market, a mature business dominated by Reuters and Dow Jones.
   
   Bloomberg had three big advantages (plus a strong confidence in his own gut instincts) that fit with the theory of market disruption that has emerged since:
   1. He knew the customers and their evolving needs better than anyone because he had been a Wall Street trader for years;
   2. He was bold enough to focus on what was not good enough for customers (collecting, manipulating, and processing financial data);
   3. He recognized where the business had already been commoditized (earnings headlines and stock or bond quotes) and applied little innovation there;
   
   Also a good inspirational biography. Like a great business, Bloomberg has reinvented himself several times, from Harvard student to trader to entrepreneur, to media exec, to politician.

5 comments about Sharks in the Desert.

1. This is a book that appeals to no one. If you're not already familiar with Vegas history, it is not a good place to start. And if you already know something about Vegas, it will not teach you anything new.
   
   In theory, the structure of this book seems like a good idea -- devote a chapter each on the movers and shakers who built Las Vegas. The problem is that they all influenced each other, so separating them results in an arbitrary, fragmented, sometimes difficult-to-follow, narrative. Even the chapters themselves tend to jump back and forth in time and place. Structurally, the book just doesn't work.
   
   Then there's the problem of sketchy information. Smith doesn't go into great detail explaining the why's and how's of events, leaving the reader with a great longing to know more about the individual characters of these men and what makes them tick. If you're looking for some good dish on Vegas -- which is what the snappy title promises -- there are better choices.
   
   Compounding the reader's frustration are the numerous typos, spelling, and grammatical errors. Smith either had no editor or edited this himself. It feels like a first draft in serious need of a major rewrite and fact checking. It's difficult to believe Smith makes a living as a journalist. He must have a good editor at the Review/Journal.



2. This book gives you the real story behind the Vegas gaming legends. Nobody does justice to this topic like John L. Smith. His research is impeccable.



3. This book is a fun read if you are someone who is familiar with Las Vegas. The book indeed delivers on what the subtitle, "..The Founding Fathers and Current Kings of Las Vegas" states. Each chapter is more or less devoted to discussing a specific person and the impact they had on setting the stage for the evolution of Las Vegas. I imagine those of you who have never been infatuated with Las Vegas will want to pass on this one.
   
   Based on some of the anecdotes, it seems amazing that some of the Vegas hotels are still open today. The mobsters and the so called "straight laced" owners who ran (or still run) the hotels come off as either extremely brilliant or totally incompetent. It is no wonder that most of the Strip hotels have all been swallowed up by one or two companies. The author also seems to question if some hotels are completely honest when it comes to gaming.
   
   The problem I had with the book was perhaps I was expecting something more chronological and dramatic. Instead, the book is like a compilation of old newpaper columns that are all put together in one place(of course, maybe that is not a surprise since the author is a newspaper reporter). Much like other books of that nature, the reading becomes almost repetitive and seems easier to take over a long haul rather than a week or two of reading cover to cover. Also note that there are a few typos and errors that make it seem like someone did a spellcheck with a computer rather than really proofreading it.
   
   If you can stick with this type of book, you will probably enjoy it. Now this is the first book about Las Vegas I have read so I can not compare it to anything but I've got to believe there is probably something a bit more compelling.



4. The complete saga of Las Vegas from its early roots with the mob to modern corporate times is presented in a lively history of the city's real rulers in SHARKS IN THE DESERT: THE FOUNDING FATHERS AND CURRENT KINGS OF LAS VEGAS. Many made their fortunes developing the casino business the city is most famous for today - but many myths have surrounded their activities - myths which columnist Smith dispels in an investigative history which tracked mobsters and their connections to the city's rich and monied.



5. I received this book almost right away. It's a very good summary of the people of Las Vegas written by someone who knows, John Smith.

4 comments about As I See It: The Autobiography of J. Paul Getty.

1. I bought this book (for full price, should have saved $7 ordering through Amazon) at the Malibu Getty museum, initially to read after tiring before my wife of art-admiring. I read it the following week, and here are my impressions.
   
   The book is very readable, Getty is to-the-point and clear, he wanders a bit, no surprise for an 83-yr-old writer, but maintaining a good train of thought and addresses the topics one would want to hear. The pictures bring some personalities to life, and the large print helps the pages speed by.
   
   Some sections are fascinating, for example, the ways he dedicated himself to business at the cost of his five marriages, his hi-jinks as a youth, conversations with top leaders, Hollywood people and pesky hangers-on as the richest man in the world.
   
   Other sections can be tedious. He often argues that he is not a hermit, not miserly, and had great relations with his parents. Much of this comes across as protesting too much, in fact, I tried to find an unauthorized biography to contrast with his official version, as I suspect some facts don't align with his narrative, but have not yet succeeded. He also assumes a superior vision across the realm of art and humanity, which I do not value as highly as his views on business.
   
   My top gripe is the apocalyptic view of the world falling apart, mainly because there are fewer capitalistic businessman and more leftists than were dominant during his youth. The topic only comes up sporatically, although I thought of tossing the book midstream when his peculiar point of view went astray to the point of assaulting the concept of welfare and advocating capital punishment. He went so far as to claim (p. 172) that the US might well, probably before now, have to flush the unemployed out of the inner cities onto plots of countryside land to fend for themselves.
   
   Overall, however, the book was worth reading, both as an historical document and as an engaging personal history that took a very strong and astute personality to write.



2. I felt kind of lame after reading this book, Getty really lived a full life. Reading the book, you feel like you're having a conversation with him about his life and what's on his mind. He seems very down to earth.
   
   This isn't necessarily a quick read business how-to book though you learn a lot by reading it. You get his life story that includes details on his family, friends, business associates, charity work and art. You also get interesting stories about the famous people he knew, eg his friend the Duke of Windsor that met with Hitler trying to avert WWII. Also there are chapters lovingly discussing his parents, children, and even his 5 ex-wives. He also defends his reputation for being cheap, eg payphone in his mansion. You really get inside his head by reading this book. My favorite chapter is his random thoughts chapter he wrote on Thanksgiving day, less than a year before he died 1976.



3. This is Getty's autobiography, written in the 1970's not long before he died. One of the founders of Apple Computer advised me to read this book years ago, and so I did. I've studied many books on finance and business, but this was the first time I had read an account of a billionaire's life (and as I would later discover, the world's richest man).
   
   Getty wrote this book to give the public a glimpse into his very private life; seemingly knowing he was about to die, that he did not desire to die such a secretive/reclussive man. Inside this book, you'll read about how he developed a strong work ethic at a young age -- working hard-labor in the oil fields that he would later own; sneaking out his parents car in the middle of the night to take girls out on dates (hah!); accumulating wealth and looking out for employees; laying everything on the line for great opportunities; the tragedy of his grandson's kidnapping; and a very nice retort for all those people who called him a stingy old man -- that all of his wealth/money was invested in his business.
   
   Oh yeah, and you read about how he hung out with Hugh Heffner back in the day. His original books were published by Playboy Press, including my copy of his autobiography (an original 70's hardcopy). :-) Yeah, Getty lived the life I would like to be living now -- 'cept for all the divorces; poor guy just couldn't keep a lady around and it's depressing to read sometimes. And in a way, reading this book gives me inspiration for staying on track, aiming your sights on what's important in life and not letting go. Getty had a fun life and he was handsomely rewarded for it. Since reading Getty, I've seen the same drive in all the other Billionaires whose autobiographies I've read -- Branson, Dell, Schultz. And also Ray Kroc (although technically I don't think his stock was yet worth $1B when he died).
   
   You will love reading this account of Getty's life if your aim is to: have fun in life, be wealthy, learn from others, have a personal mentor from the grave, accomplish great things, and read autobiographies.
   
   Getty, thanks for sharing =)



4. Good book out of print Amazon copy received was in near mint condition. 351 pages,30 pages of photographs. Not as mean as he was portrayed yet it is evident the author was a bit vain. he is obviously an interesting read. You learn "what makes him tick". If you are looking for a guide to riches this is not for you but if you are interested in learning about the richest man of his time then read this.

   RANKING OVERALL 7/10 BIO INFO 8/10 USEFUL INFO 5/10

5 comments about Money for Nothing: One Man's Journey Through the Dark Side of Lottery Millions.

1. "Money for Nothing" is a superficial, less than credible account of a salesman's life selling "up front" money for lottery winners with multi-year payments. The book references winners' haste to settle (not even inquiring as to interest rates involved), misleading sales pitches that focus on what the winner needs (rather than deserves) to reduce the payout, sudden divorces made possible by the new wealth, etc.
   
   However, few specifics are offered, especially on the financial terms involved. Instead, "Money for Nothing" provides lots of filler - eg. life prior to this job, getting this job, history of state lotteries, etc.
   
   Bottom Line: Buying "Money for Nothing" would be paying money for nothing.



2. A humorous, quick, and easy read. At times, Ugel comes off as an adolescent in his decisions and values, but he puts it all out there for us to see.



3. As a counselor for problem gamblers. This is a prime example of PT Barnums saying- there's a sucker born every minute and two to fleece him.
   Although in this case there is a firm to fleece them.
   
   This is a model for gamblers to understand then even when you win you loose. I found myself feeling ill at the duplicity that is used on gullible people- Yes they have to agree to it but like banks and the stockmarket that charge high rates and hidden fees, this book lets you know the hidden backstory of what happens when you win the lottery.
   
   The author illustrates well greed is not good!



4. if you like gambling or vegas, then you'll enjoy this reading. busting vegas by ben mezrich and jonny magic & the card shark kids by david kushner were better.



5. Money for Nothing: One Man's Journey Through the Dark Side of Lottery Millions--an intriguing title for an intriguing book just out by Edward Ugel. So you like to gamble? Maybe just buy lottery tickets? Reading this non-fiction, astonishing book may be the best thing you've ever done for yourself. Ugel tells all in his story about his years as both a gambler, and a salesman, and then as an employee of a company that offered upfront cash to lottery winners in exchange for their prize money.
   
   You've all seen the commercial for some company that offers cash that is due to you. All of the people cry out from wherever they are that it's their money and they want it now. If that company, called The Firm, in this book, is one that caters only to lottery winners, however, there are oftentimes millions of dollars involved--and even though the winner may have won big, they may be as poor as ever!
   
   One of the key issues is whether the particular lottery allows a lump sum as opposed to long-term payments. Selection of a lump sum has not always been available. Additionally, when you see the picture of the winner getting a large check with a large sum identified on it, the amount is always the amount before taxes!
   
   Horror story after horror story for lottery winners are shared in this book--all names changed, of course.
   
   Ugel has tried hard to write in an upbeat fashion in telling his story. His chapter titles are catchy. He ridicules some of his own actions and invites the reader to smile and commiserate with his choices. But he's not really telling about a fun-filled life. The book, in my opinion, is very much an expose' of this type of financial company, albeit though they are acting legally. Additionally, Ugel's epilogue, written in a time schedule/diary fashion reveals exactly what the addicted gambler goes through each time he gives in to this vice.
   
   Ugel has been a gambler since the age of 19, working at jobs to earn enough money so he could go gamble. When he was called to a bar by a friend, where a potential supervisor was drinking and smoking, Ugel thought he had finally found the place where he belonged. Indeed, while his boss was there at the The Firm with him, he quickly moved into big money and promotions, each time his boss moved up. But no matter how far up he went, he at last began to hate working with the man and quit, even though he was offered almost twice his present salary to stay. Ugel struggled through the following time, until he was called and asked to return. His former boss had quit and he was being offered his job. This had been what he had always wanted. He believed he could do the job and was soon back at The Firm.
   
   Ugel did all right until his former boss opened his own business as a major competitor and quickly started winning potential customers away from The Firm. Ugel was finally relieved to be fired, for even though he was a super salesman, he realized that he had treated his job, and allowed his subordinates to also treat their jobs, as if each "lead" was merely a "gamble" and since there was always the potential for high commissions without working too hard, he realized that though being a better "gambler" than his former boss, he was not even close to being the kind of manager that his boss had been. As he said, "a gambler is a gambler is a gambler" (p. 212). He and his staff were quite willing to gamble both with their own money...and with the lottery winners' money!
   
   Many of us have our own addictions. If gambling is yours...read this book! If gambling is not your particular vice, read it...and insert your own predilection. For underneath the humor, Ugel has written a story that just may help you rethink what you are doing, to yourself, to your family, and on your job! Thank you, Edward Ugel, for sharing your life in such an open way and making us realize that Money for Nothing may be more trouble than anyone could imagine!

5 comments about The King Of California: J.G. Boswell and the Making of A Secret American Empire.

1. This particular chapter details the rise of a farming empire in California's Central Valley. Coming from Greene County Georgia, the Boswell family built this empire largely on the backs of migrant labor and water--lots and lots of water. One other point: on the way to becoming one of the largest landowners in California, the Boswell's forever reshaped the landscape and drained Tulare Lake.
   
   Prior to settlement, the Central Valley's river floodplain system nourished some 1.4 million acres of tule marshes and wooded wetlands. The draining of vast sweeps of wetlands along with the damming and channeling of four major rivers has altered the landscape in both a manner and at a scale that is, quite literally, unprecedented. If you wanted to focus on a single family/farming empire that played the biggest role in this alternation, then you could do no better than The King of California.
   
   Tulare Lake lies near the southern end of California's Central Valley. The proximity of such a huge, seasonal lake to a large farming operation was a mixed blessing. During dry years, as the shoreline contracted, the land could be transformed to grow grain or row crops. In wet years, however, as the Sierra Nevada snow pack melted, the runoff of the Kings, Kaweah, Tule, and Kern Rivers filled this basin. The big runoff produced high flows into July and August, resulting in a vast and expanding lake shore. The flooded farmland resulted in less crops, less money... J.G. Boswell was determined to rein these waters in and convinced the Federal Government to help.
   
   In an errant attempt to encourage small family farms, loopholes in the reclamation laws brought most of the land in the Central Valley under the control of a handful of private landowners. The Californian land barons went by the names of Henry Miller, J. G. Boswell, and "Cockeye" Salyer. The land around Tulare Lake eventually got folded into Boswell farming empire. In the final analysis, the Boswell's got the land, the water rights, and handed the tax-payers the bill for the construction of Pine Flat Dam on the Kings River.
   
   I feel a bit of guilt when I throw on a mass produced cotton T-shirt (e.g., I can buy a three-pack for under ten dollars). Because this cheap cotton underwear really isn't that cheap. Mass produced cotton uses a lot of water. In fact, to grow a single T-shirt takes 257 gallons of water. If you own a piece of cotton underwear, chances are pretty good it's fibers came from land in California's Central Valley. And by default, you can be sure the Boswell family grew it. The King of California tells the interesting story of how the Boswells became the single largest grower of cotton in the United States.



2. As a transplant to California, I picked this book up out of historical curiosity and, from that perspective, it does not disappoint. The story of the Boswell Company's growth and not-infrequent run-ins with regulators and legislators is an interesting, eminently readable history of California itself.
   
   Water rights and agriculture policy are, rather dry subjects in and of themselves, but told as part of the story of this interesting family and company, they come to life.
   
   The only drawback of the book is that the authors can barely conceal their utter contempt for their subject. In numerous places, they abandon all journalistic detachment and express their opinion as fact, usually in a blistering condemnation of their target.
   
   Consider this screed against former Los Angeles Times Publisher Harrison Gray Otis on page 83: "Otis was a fourth-rate publisher and first-rate bully who used the columns of his disgraceful newspaper to spill bile and venom at organized labor and an infinite list of enemies, real and imagined."-- Fact or Opinion?
   
   The authors' inherent bias notwithstanding, they did a good job of research and crafted an engaging narrative.



3. I'm not feeling real verbose so just let me say that this book illustrates so much more about US history than the mere subject of cotton suggests. The Boswell story is the American story of our moving further and further away from democratic, egalitarian principles in the pursuit of various notions of efficiency.
   
   Great book. A great non-fiction companion piece would be "Wealth and Democracy" by Kevin Philips.



4. This book is way too long and somewhat redundant and boring. The basic story is good, but the author takes too much time and too many pages to tell it.



5. I would recommend this book to anyone interested in politics, agriculture, or water rights. It is a well-written and very readable.
   
   It follows four generations of the Boswell family to trace how they assembled the largest industrial farm in the world. Along the way, the authors explore the history of the San Joaquin valley and those who came there to farm it, those who left and those who got left behind. For every group that made a fortune, there were many others who were disappointed. There are plenty of interesting stories of Washington and Sacramento politics, and stories of common people following dreams.
   
   The book examines the effect of large scale farming on farm owners, on those who work the farms now and those who worked them in the past. It provides some good background on the politics of water rights and government involvement in farming, and on the involvement of agriculture in local, state and federal politics.
   
   If you are interested in the politics and history of water in the western states, Cadillac Desert by Marc Reisner is one of the best books I have read on any subject.

5 comments about Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life.

1. If your looking for a book about a guy that's full of himself, this is it. If your looking for a book about finance, real estate and making money, this isn't it! Plus, he adds a section about The Apprentice at the end, it really didn't help me out one bit. I was really disappointed in this book, wasn't at all what I thought it would be.



2. Complete waste of time and money. I wish I'd never bought it, save yourself the mistake.



3. Think like a billionaire. Not that hard to do when you are one. More difficult for the average reader I guess. But hey, aim your arrow at the moon and you'll hit the mountain. I'll settle for a million or ten.
   
   Most of the reader reviews find this book a one-star crap thing. I strongly disagree, because you should know by know The Donald will not take you by the hand and let you make your first million.
   
   You want good advice? Better get his first book "The Art of the Deal" which teaches you some. But thinking like a billionaire is just like writing like a billionaire; he probably had two minutes to dictate per chapter.
   
   Despite all this, it was fun to read. What goes on in a billionaire's life and it just make you dream about being succesful as well, as long if you're not succesful already. Fun to read, crap advise. Four stars.



4. This is one book I could not put down once I started reading it. With Mr. Trump's decades of experience and knowledge gained throughout today's aggressive world of business, his distinguishing insights are compacted into this brief and tiny work, projecting both his shrewd business smarts along with a non-negotiable 'mental toughness' that every successful business person should be learning from... and who better to be learning from than from 'the Donald.' I recommend this book to anyone who's interested in developing a deeper level of entrepreneurial insight within the world of business and real estate, as well as the financial IQ of, well, ... a billionaire. The diamonds are buried throughout this book, and must be sought after with one's trusty ... yellow highlighter. A must read for anyone who's set on becoming a more perceptive business investor / real estate professional / aspiring entrepreneur.



5. ... and that means that he doesn't think like the rest of us do, obviously. Just read this book and shake your head at some of his takes on the basics of real life. Most of his advice is to hire someone who will do your work for you: financial advisors, attorneys, interior decorators, landscapers, cooks, etc. In spite of the subtitle's inference, this volume is NOT the self-help book it appears to be, and that's one reason why you see so many low-starred reviews attached to it.
   
   I've read a fair number of books by and about Donald Trump, so I guess I might as well weigh in on this one. It's been three years since it was released, and I'm only now taking the time (just a day or two) to read it. Much has happened since these pages were published. The book was written just after the flamboyant finale of The Apprentice's opening season. Donald Trump was still riding that high, getting used to his gigantic leap in popularity and publicity; being swarmed by people on the street, pointing to him and squealing, "You're fired!" And while Donald was working on this series of brief chapters, he was also getting engaged to girlfriend Melania Knauss. Here we are, three short years later. Five Apprentices have been hired; and in addition to all the losing candidates, Donald fired Carolyn Kepcher. He married Melania, and they have a son, Baron. He founded Trump University, an online business educational service. He released more books and is building more buildings. Time flies.
   
   But back in 2004 when this book came out, it followed the pattern Trump set in his previous book, How to Get Rich -- one he liked so much that he used it again and again in subsequent volumes penned together with employee and coauthor Meredith McIver. By now we know the pattern. Dole out some advice. Expound on favorite topics. Promote current personal initiatives. Name-drop. Evaluate people, events, or projects on a scale that ranges from terrific to total disaster. Then offer the readers an insight into the day-to-day Trump world by sharing a week's worth of work with them. It can all be quite interesting reading, if you're in the right mind-set when you sit down with this book. Take it as a mere glance into the world of the glitterati. Don't gather up these words as complete guidance for your own life.
   
   The only true annoyance for me here was the selection of photos that accompanied the text. Of course we would expect to see Trump posed with any number of celebrities, or out on the town with his fiancé. But do we really need to turn to the first glossy photo section, only to see Melania nearly bursting out of a strapless black evening dress, stretched out on a white baby grand piano? If that's not a slap in the reader's face -- look-at-what-I-have-that-you-don't-and-never-will -- I don't know what is.
   
   Those readers who are truly looking for some reasonable advice from Trump and his associates should pick up one of the newer volumes in the Trump University series: Trump 101 is a good start. Field-specific titles continue the lessons: Marketing 101, Real Estate 101, Entrepreneurship 101, Wealth Building 101. It's bad news for Meredith McIver, for Donald seems to have dropped her as a coauthor in favor of linking up with experts in those fields. But maybe that's good news for the rest of us.

No comments about Rupert Murdoch's China Adventures: How the Worlds Most Powerful Media Mogul Lost a Fortune and Found a Wife.

4 comments about The Way of the Shark: Lessons on Golf, Business, and Life.

1. As a lifelong golfer and equally devoted reader of book about the game, I was somewhat curious about Norman's latest. After all, he's certainly out of the spotlight as a golfer so what's the purpose of this late-issue autobiography?
   
   Let's say this: if Greg Norman is your hero, if you worship the ground he walks on, then I suppose you will fine this effort...uh... awesome. For someone slightly more critical, I will say that the content is less-than-inspiring. During his years as the number one ranked golfer (and did that mean he was really the BEST, or simply one whose high finishes in run-of-the-mill events put him there) I was neutral toward Norman, and I still am. Sure, I thought he cut a dashing figure on the golf course, despite that rediculous hat, but there was always something a bit false about him. Perhaps, of course, that stems from his many failures in majors -- after all, if he was truly as bold and dynamic as he liked to portray himself, wouldn't he have won a great deal more?
   
   But I digress. The book is written in a most pedestrian style, perhaps designed to appeal to Australian teenagers who still have posters from the 1986 British Open still on their walls. Norman's version of his greatest defeat, at the hands of Nick Faldo in the 1996 Masters, tells us how he played beautifully for three days, but even before teeing off in the final round, he tells us that his "hands felt funny," telling caddie Tony Navarro, "It's going to be a long day." Well, it was a long day, as Norman blew a six shot lead to finish third. Hmmm... nerves never had a thing to do with the detonation?
   
   Greg Norman devotes a whole chapter to his befriending of young cancer victim Jamie Hutton at the Heritage and offers countless other examples of just what a splendid fellow he, Greg is. Still, if you're looking for any golf insight, it's just not here. The last two-thirds of the tome is Greg Norman tooting his own horn about his all-important "brand," his many business deals -- without his own money, of course -- and just what a little Donald Trump he's determined to be. All this is both tiresome and uninteresting. The constant crowing about his stellar character are, themselves a complete contradiction. Perhaps one of his "good friends" will one day mention the virtues of modesty. (And while it's none of my business, how does one dump his loyal wife of some 25 years to take up with Chris Evert?)
   
   I strongly suggest you pass.



2. 
   How unique, indeed refreshing it is to read a book by and about a professional athlete, unlike so many others past or current, who has achieved great success both in athletic competition and in the business world. In this volume that Greg Norman wrote with Donald T. Phillips, he shares the lessons he has learned thus far (he continues to compete on a limited basis) "in golf, business, and life." It is important to note that when writing a book as well as when preparing for a major tournament or conducting due diligence on a business opportunity, it makes sense to enlist the assistance of others who can provide the knowledge and experience needed to achieve success. I commend Norman on selecting Phillips -- who collaborated so well with Mike Krzyzewski on Leading with the Heart and also wrote Lincoln on Leadership and The Founding Fathers on Leadership - but there can be no doubt that the insights and, of equal importance, the "voice" in this book are Norman's.
   
   Others have their reasons for praising this book. Here are three of mine. First of all, Norman's candor. This was especially obvious when, in Chapter Twenty-Five, he discusses his final round at the 1996 Masters. I was in Virginia that Sunday on a business trip, playing a relaxed round of golf with a friend before a series of stressful meetings the following week. When we teed off, Norman had played the first several holes, well ahead of the field; after we completed the round, we were shocked to learn that he had not won the tournament. How could that be? Later, I saw a telecast of the news conference, one that many golfers would have avoided, responding to questions that many of them would have evaded. "I screwed up today. My thought pattern was good but my rhythm was off. My good shots weren't good enough and my bad shots were pitiful. And that's pretty much it. Just didn't have it today. I place all the blame on myself." Of course, he was grateful for the strong support he received from family members and friends as well as from Jack Nicklaus, Raymond Floyd, Fred Couples, and countless other players. Norman may have failed to win the Masters that year but at the same time demonstrated qualities of character which continue to earn respect and admiration for him, both on and off the course.
   
   I was also fascinated by all that he shares about his various business activities. He is a ferocious but principled competitor. Over the years, he and his associates have build a multi-national corporation focused around golf and the golf lifestyle (e.g. clothing, real estate, sporting goods, wines, gold course design, restaurants, and event management). Norman is an active and involved chairman and CEO of Great White Enterprises which now generates hundreds of millions of dollars in annual revenue. His approach to leadership and management in the business world seems exactly the same as when playing competitive golf: set ambitious goals, assemble the "best and brightest" people, rigorously prepare, keep ultimate objectives in mind while focusing on significant details, explore all appropriate opportunities, measure only what really matters, never confuse pride with arrogance, welcome constructive criticism, be resilient when circumstances require adjustment, and remain convinced of achieving success eventually, preferably ASAP. As Norman learned on the golf course, there are some pars that are as valuable as birdies, there are some hazards to be avoided even at the cost of a par, that there are sucker pin placements which require a "safe" shot, and that sometimes what seems to be a perfect putt simply won't go in the hole. In this book, Norman cites dozens of examples of comparable situations during his career as a corporate executive.
   
   Finally, I admire the humanity that Norman is willing to reveal so generously. For various reasons, many celebrity athletes are viewed as role models and even as icons. Over time, they become very protective of how they are perceived by the general public. (Joe DiMaggio is one example that comes immediately to mind.) In this instance, I am not referring to protection of privacy that I think is every person's right. Rather, I mean to suggest that it is rare that an athlete of Norman's stature and achievement is willing to discuss, even celebrate those in his life - over the years - whom he has most loved and most respected as well as those whose friendship he most appreciates. He recalls many fond moments, dark moments, lucky breaks, and other ingredients of his life and career thus far. Throughout the narrative, he gives full credit to those who have helped him but always assumes full responsibility for mistakes and failures of various kinds that he duly acknowledges.
   
   When concluding his book, Norman observes, "In golf, you can always shoot a lower score. In business, you can always make another buck. And in life, you can always become a better person. The next minute is the most important minute of your life. You are limited only by your imagination. Your dreams are the blueprint of reality."
   
   Really, this is not a "golf book" nor a "business book." Rather, it is a book about one man's pursuit of self-improvement and personal fulfillment while achieving success both in golf and in business. Greg Norman's journey continues, guided and informed by the lessons he has learned, lessons that can also be of substantial value to others who share his faith in what is possible and his determination to "go for it."



3. I LOVE Greg Norman and this book so far is AWESOME!!!! ANYTHING to do with him is AWESOME!!!!!!!!!!!!!!!!!



4. Who is the greatest athlete Australia has ever produced? Arguably it is Greg Norman. He is certainly the most well known. He has won 91 golf tournaments around the world, including 20 PGA tournaments in the U.S. and 2 British Opens.
   
   Swimming and surfing were his original passions, but his mother's passion for golf captured young Norman as well, and after a stellar, but brief amateur career, he started as a golf professional trainee in 1975 for the magnificent sum of $38 per week--Australian!
   
   If Arnold Palmer pioneered the "go-for-broke" attitude in modern golf, then Greg Norman certainly picked up the mantle from him. That attitude on the golf course carried over into business, and even to the writing of this book. Norman is willing to share his perspectives on the good, the bad, and the ugly--when most would want to focus only on the good.
   
   You'll love his descriptions of his British Open victories (the good), his part in trying to start a World Tour which was quickly snuffed by the PGA Tour's response (the bad), and his meltdown on the final day of the Master's against Nick Faldo in 1996 when he lost a 6 shot lead and lost by 5 to finish third (the ugly). They are open and honest.
   
   Norman also does a wonderful job of describing the business side of golf. At this point only Arnold Palmer and Jack Nicklaus have done a better job of parlaying golf talent into business success. And Norman's success in helping build the Cobra Golf franchise, as well as his thriving gold course design business, clothing lines, etc., all make for fascinating reading.
   
   Armchair Interviews says: Any golf aficionado will appreciate this book.