1 comments about Pcm's Guide To Gas Pump Restoration.

1. Benjamin and Henderson have authored a well respected series of books about gas station memorabilia and history. They also publish the magazine Petroleum Collectibles Monthly. This book has step-by-step illustrations of visible glass cylinder lever action, clockface meter and electric computing gas pumps. The over 1000 pictures of paint schemes show how different gasoline brands and grades were two toned, colors used and where signs or decals were placed. Restoring your pump correctly in a professional way enhances the value of your investment. See more info at Oldgas.com

1 comments about Warman's Coca Cola Collectibles: Identification And Price Guide (Warmans Coca Cola Collectibles).

1. This is his latest Coca Cola pricing guide. All pictures are in color, unlike his big book that mixes color and b&w photos. It has helped me with my large CC colection but is far from being as complete as is his 11th volume. It is a good guide. BB

No comments about Country Collections: Ideas for Collecting and Displaying Antiques and Other Country Treasures (American Country).

No comments about Governor William Bradford's Letter Book.

No comments about Outhouses.

2 comments about Our Washington, D.C. (Our ...).

1. My daughter loves this book - Great Memorabilia from our trip to Washington D.C. This book has great photos!!!
   
   Billy Wannyn



2. Terrific photographs. Ample coverage of the usual monuments and tourist must-stops. Refreshing attention is also paid to DC neighborhoods that make the city a great place to live as well as visit.
   
   Page #54 is excellent.

No comments about The New Four Winds Guide to Indian Weaponry, Trade Goods, and Replicas (Schiffer Book for Collectors).

3 comments about The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls.

1. This product arrived promptly and in brand-new condition as ordered. It was very nice and I'm sure my aunt-in-law will love it for Christmas.



2. The Sparkling Story of Coca-Cola will delight all those who would like to know the origins of the world's favorite soft drink and see many delightful early examples of advertising and promotional materials. One of my favorite museums with a commercial focus is the Coca-Cola Museum in Atlanta. I was prepared to be disappointed with this book, assuming that it would have less material that I found at the museum. Instead, I found The Sparking Story of Coca-Cola to be much more detailed, easier to follow and with higher quality graphics than in the museum.

   The people who will be disappointed in this book are those who want to follow Coca-Cola's progress in detail from 1935 on. The book is a little sketchy for the last 68 years, but wonderfully detailed before that.

   The historical side of the book captures the development of carbonated soft drinks in drug stores from medicinal mineral waters and then connects how the formula for Coca-Cola emerged. Anyone who has wanted to understand about the cocaine and caffeine in the original formula will probably have their thirst for knowledge slaked. There also plenty of educated guesses about what the rest of the ingredients are now.

   The book goes on to explain the transition into distributing the syrup around the country, bottling and supermarket distribution. I found all of these explanations to be thorough, without being dense, and interesting without trying to be cute.

   The illustrations are what really made the book for me. In Coca-Cola's earliest days, the company was a pioneer in mass advertising. Although a fountain glass of Coca-Cola only cost five cents, that was a lot of money when the product first came out. With a sure instinct, the advertising portrayed attractive, healthy upper class young women with the product. These images appeared on trays, calendars and hand-outs. The quality of the reproductions is very fine. You can then see how these illustrations gravitated towards women celebrities and eventually towards ordinary looking young women. During times of trouble, boys were included.

   I also enjoyed the discussions of how Coca-Cola handled the challenges of sugar shortages and the Depression while maintaining its quality image and integrity.
   While many books about a product like Coca-Cola would ignore all competitors, this one has some material on the early soft drink makers like Hires for root beer and Schweppes. There's also some material on the challenge of Pepsi-Cola beginning in the 1930s. These references enriched the book for me.

   Those who are looking for an explanation of the Roberto Goizueta era at Coca-Cola will find little information, except for a discussion of the introduction of the failed new Coke. Bottling development and international expansion similarly lack much information beyond the initiation of both activities.

   So, as you can see, this is more than a coffee table book . . . and less than a complete history. It's just right for those who want to know more about one of their favorite beverages and enjoy the nostalgia of seeing interesting memorabilia from an earlier time.

   After you finish this book, think about other symbols that you relate to that once had a slightly "fast" image. Is that same image involved now? Is the change good or bad from your perspective?

   When you are in Atlanta, all those who enjoyed this book will probably also enjoy the museum there . . . especially tasting the flavors of Coca-Cola products from around the world.




3. I recieved this wonderful book as a Christmas gift. What an enjoyable read! Full of enjoyable tidbits that every Cokeaholic would love to know. From the history of Soda Fountain beginnings to the pop culture icon Coca-Cola has become. The Sparkling Story of Coca-Cola covers it all. A visual feast of historic photographs and illustrations accompany the well written text.

No comments about Early Knives & Beaded Sheaths of the American Frontier (Of the American Frontier Series).

1 comments about Warman's Flea Market Price Guide.

1. This 1999, 384 page edition has over 700 black and white photos and over 700 categories of collectibles with values, reproduction alerts and indications of collecting trends. Contains brief histories of items and provides reference books, periodicals and clubs of interest to collectors. There are tips for flea market buying, including dickering over prices. The broad coverage runs from 4-H and airline collectibles, bird houses and bookends, to license plates and limited edition collectibles to yo-yos and Zanesville pottery. Valuable for experts and novices, alike.