2 comments about Zippo Advertising Lighters: Cars & Trucks (Schiffer Book for Collectors).

1. Advertising and Automobiles-A perfect advertising media for The Zippo! This fantastic book celebrates an era when people were not ashamed if their cars were gas guzzlers or if they (gasp!) smoked. All the greats-Ford-Hudson-Cadillac are here in brushed chrome splendor. Of interest is the tremendous coverage of the
   Tucker.
   What a wonderful reflection of how things used to be.
   Thank you ,Philip Taggart for a wonderful reference piece.



2. It's a large coffee table type with colorful dust jacket which is duplicated on the cover. Not too much reading, but just enough to give you all the information you would need or want about Zippo lighters for both cars and trucks. (Mostly cars) Lots of detail, up close pictures of lighters and drawings from their design to colorful finished product. If you're into cars or Zippo lighters and want a book you will find hard to put down once you start looking and reading, this book is for you. I have never seen anything like it, and believe it will have wide appeal. If you see it, you'll want it! It's 190 pages and not a dull one in it.

No comments about The Caribbean World and the United States: Mixing Rum and Coca-Cola (Twayne's International History Series).

No comments about The Story of Coca-Cola (Built for Success).

No comments about Miller's: Advertising Tins: A Collector's Guide (Miller's Collector's Guides).

1 comments about Advertising Thermometers: Identification & Value Guide.

1. This is a brand new year 2001 book with more than 400 large, full color, sharp photos of every type of advertising thermometer. Values are year 2001. There's not a lot of text in this softbound, small format book, but it's loaded with beautiful pictures of this popular collectible. Major topics include: agriculture, automotive, beverage, food, funeral and ambulance, healthcare, industry, and tobacco. The smaller size makes it handy to take with you when you shop for these items. Collectors will find it of value.

No comments about The Story of Coca-Cola (Built for Success).

5 comments about Coca-Cola Girls : An Advertising Art History.

1. An important book for students or all people who apreciate Coca-Cola advertising history. But the print quality of this book is very bad and the rason I gave only 3 stars rate. I have many others books about Coca-Cola and comparing some pictures on this book I can see a serious problem of quality of picture reproduction. The magenta canal, the black canal at the scannering time is not correctly adjusted. The reproduction of originals have primary errors! I hope this review sound like a special attention adivise for the editors. Don't do that please!



2. The Coca-Cola bottling company was a major influence on the popular culture of America and the western world throughout the twentieth century. Their marketing slogans, images, and icons permeated every level of society. Never was this more true than in the case of the "Coca-Cola Girl", an image of perfect, wholesome, energetic American beauty that graced all manner of advertising in all medias. Now in a single volume, Chris Beyer presents a unique, accurate, detailed, magnificently illustrated history of Coca-Cola's advertising showcasing the use of women to promote an image encouraging the American public to make the beverage a part of their daily life style. Coca-Cola Girls: An Advertising Art History is a fascinating stroll down through the decades of the twentieth century that will appeal to the nostalgia of its readers and is a highly recommended addition to any Americana and popular culture collections.



3. Long before "the pause that refreshes" became a national catch phrase and "Coke" a euphemism for any soft drink, there were the Coca-Cola models - winsome rosy-cheeked young women often engaged in a domestic task or posed invitingly with frosty glass close by.

   While always smiling, the Coca-Cola girls have many faces and all of them are stunningly reproduced in this full-color volume brimming with illustrations from the Coca-Cola Company archives.

   An 1897 advertisement features a Victorian lady seated primly on a pillow, while another from that era introduces a pensive miss seated at her flower bedecked desk with pen in hand. A Coca-Cola bride smiled at us in 1906, while a 1919 shot presented a beautiful girl against an early airport scene.

   Of course, the 1940s war years showed women in uniform, and the 1950s brought girls at work and play.

   Perhaps the most appealing illustrations are from the brush of N. C. Wyeth. Whatever the case, history buffs, Coca-Cola collectors, art connoisseurs, and those who simply want to remember will find much to enjoy in this colorful archival volume.




4. A wonderful book! This book is a walk through the history of Coca-Cola's eye for the beauty of woman. Each photograph shows the incredible detail that went into creating the delicate feminine art that would sell the old-fashioned soda for many years. I encourage you to sit and read the exciting history that has been written with great knowledge. I have enjoyed each and every page. If you have any interest in Coca-Cola this book is sure to pull you into the fascination of the world of Coca-Cola's history.



5. a delightful romp through the history of using sex to sell soda pop. and you thought it was only cars,cigarettes and alcohol that got sold that way.... A concise examination of cokes use of the female form in advertising over the last century

2 comments about Collector's Guide to E. C. Simmons Keen Kutter: Cutlery and Tools, Identification & Values (Collector's Guide to).

1. Jerry and Elaine Heuring's E.C. Simmons Keen Kutter provides an excellent guide to identification and values of this brand's cutlery and tools, with color photos aiding in the process. This manufacturer produced a range of pocket knives, hand tools, catalogs and squares: all are surveyed and given current values here.



2. This volume (copyright, 2000) contains 192 pages and more than 750 full color, large, sharp photos. You'll find information about thousands of Keen Kutter items here. The book discusses Keen Kutter history, tradmarks and motto, reproductions, fakes and clubs. Price ranges are provided for each item. Major topics cover Advertising, Calendars, Catalogs, and Kitchen, Paper Goods, Saws, to Tool Boxes, Wrenches and Yard and Garden. A must have volume for collectors of this popular collectible.

No comments about National Geographic: April 1962 (Vol. 121).

3 comments about Smoke Gets in Your Eyes: Branding and Design in Cigarette Packaging.

1. As a graphic designer, I keep a reference library for ideas. This book is one of my absolute favorites. I've used this book for color schemes, concepts, composition and more. Smoking subject matter aside, this book is a beautiful display of something that is an artform in it's own right.



2. Graphic designers will love this book with its colorful comprehensive overview of cigarette containers from around the world. There must be several hundred packs shown (and beautifully printed with each pack having a drop shadow so they look like they're floating on the page) and the authors have managed to arrange them into meaningful chapters. The chapter dealing with 'Patriotism by the Pack' has some great designs, the Tobacco Alternatives Company issued Glory brand (1996) with a flamboyant use of the Stars and Stripes, the White House produced an elegant pack in the Eighties, a flip-top box in cream with just the President's seal on the front.
   
   Now that smoking has lost its cache the last chapter 'The Anti-Packs' has some really offbeat stuff, Trim brand from the Cornell Drug Company in 1960 suggested on its front that it 'curbs your appetite', aimed at the ladies, naturally. Pure brand in 1995 would have you believe that because their product contained no additives you could puff away in good health. I'm not convinced that all the weird brands shown here were serious attempts at creating mass sales though.
   
   Thibodeau and Martin have written a fascinating study about pack art (and the packs are the dominant items in the book) and though there are other books on the subject the only one that might be comparable is Chris Mullen's 'Cigarette Pack Art' (ISBN 0861367898 or 0312138423) which came out in 1980. Written from a European perspective it perhaps has more historical pack material shown and a lot more text.
   
   Oh yes, the book jacket points out that neither of the authors smoke!
   
   ***FOR AN INSIDE LOOK click 'customer images' under the cover.



3. I'm not a habitual cigarette smoker, but I'm a sucker for vintage packaging design, as well as books about such design. This medium-sized "coffee table" book is well produced and would be an inspiration to anyone interested in graphic design, typography, advertising, and of course smoking. Anthropologists may also be interested in the use of similar icons (i.e. airplanes, reclining women and tigers) that pop up on cigarette packages from a wide range of different countries/cultures. It's a sad thing that you don't find such sumptuous art on cigarette packages anymore - this book shows that the golden age of cigarettes (and also of product design) is long gone. But I'm glad it's being showcased in this book to share with later generations!