5 comments about 1897 Sears Roebuck & Co. Catalogue.

1. Imagine having an invention which would allow you to review various products from the comfort of your own home. An invention which would enable you to purchase food, clothing, books, tools, medicines, transportation, furniture and virtually any other consumer need. An invention which would permit you to choose various delivery options which varied by cost and speed. Oh and by the way the year is 1897. After reading this book I have to say that the 1897 Sears Roebuck Catalogue was truly the Internet of its day. The book lists literally thousands of items which could all be purchased from the Sears Roebuck Company. Many of the items are farming equipment and provide a look at what was needed to raise food in the small family ran farms of the day as opposed to our world of largely corporate farming. The drawings of the home entertainment options available show how much easier we have it today. The product descriptions, especially of the medical products are eye opening (you could actually buy opium) and the overall feel is that a person in the late 1800s, even if stuck in a small rural town, truly had access to the world provided he had a copy of the Sears Roebuck Catalogue.



2. This is such a great look into turn of century catalogue shopping. You'll be shocked at cheap things like violins and three piece suits used to be. For history or shopping buffs, this is a really, really neat buy.



3. I love it! It is fun to look at the the prices of the items that were sold back at the turn of the century.



4. This book is utterly fascinating for those who hold any sort of interest in bygone times. While not a step-by-step guide, it inadvertantly thrusts the reader into the role of a home owner of limited means in the late 1800s. You find yourself shopping, suckered in by the richly worded item desciptions and enticed by the promises of "best on the market," "guaranteed for a lifetime," and "will cure all diseases of the nervous system."
   
   Unconsciously, you create your own little shopping list and envision a home where the husband builds everything from the buggy to the bathrooms while the wife prepares all the meals and pretties herself with skin whiteners and hair lotions.
   
   I am so glad to have bought this catalogue. I use it as a writing prompt for my high school students, to encourage creative and analytical thought, and they delight in it. I implore everyone to investigate this book.



5. It is truly a window into the era of Queen Victoria and rural american life.

1 comments about Full-Color Old-Time Label Art CD-ROM and Book (Dover Pictorial Archive).

1. The selection and quality of the files are great. It would have been better if they were larger, but even enlarging them 200%, I got the qaulity I wanted from a color printer.

No comments about Advertising Cuts of the 20s and 30s CD-ROM and Book (Dover Electronic Clip Art).

5 comments about Elvis, Jesus and Coca-Cola (Kinky Friedman Novels).

1. Friedman works hard at being a down-home, profane guy but writes great stories that are packed with literary and historical references that show how deeply aware and knowledgeable he is. It is not showing off, but illuminating both plot points and historical connections. His work is not for everyone, a knowledge of the culture, especially from the 70s on, is essential to get all the references but well worth the attention. His wit and humor has many levels but is dead on funny, if you share his perspective. The mystery aspect is well designed and sometimes quite dark. He connects each book with prior books, especially with his group of friends that are linked to each new work. I recommend this book as well as all his other books.



2. In "Elvis, Jesus & Coca Cola", Kinky Friedman has continued his entertaining mystery stories with jocular just plain fun. He is really Richard Friedman, who grew up on Nottingham in West University with a great group of friends. He has a memory that is better than an elephant, and he uses it in several of his novels in a vicarious way with humor and innocence. Richard is a very talented writer. His twists and turns in this book are reminicscent of " Musical Chairs" which also utilizes his memory of his boyhood friends. He has to solve mysteries of two different Judy's, a problem that many of us folks would probably enjoy just for the heck of it. He already has great reviews, but another will not hurt. Imos is correct in his brief review on the back cover of the paperback version. When this man becomes Governor of the State of Texas you will all wish that you had read his mini mystery. Be sure to read the bottom of page 82 in the paper back version of his book. He is a real artist with talent that is voluminous. Cheers to the man and his cigar.
   Dale Haufrect, M.D., M.A.
   Medical Director
   Micro Light Corporation of America
   Houston, Texas



3. Beach read. That pretty much somes it up. The chapters are fast and furious, with several great lines that are worth highlighting. A few times I laughed out loud. The plot wasn't that great, and the ending was a bit predictable. The two biggest problems were the recap ending(this is how it was done, my dear Watson...) and the plot was flimsy. But, if you are looking for something to kill a few hours, you could do worse.



4. Elvis, Jesus and Coca-Cola might possibly be the least imaginative of the plot lines in the Kinky mysteries (at least up to that point). It involves two of Kinky's lady friends, cleverly dubbed Uptown Judy and Downtown Judy, who are unaware of the other's existence until one of them is killed and the Village Irregulars pounce on the case.

   For fans of the series, however, the plot lines are secondary to the humorous anectodes of our hero and the everyday situations that he finds himself. Kinky's friends are all featured extensively throughout the novel, which results in a number of hilarious boozy gatherings in various bars, restaurants and a gay burlesque theatre. The infighting between Ratso, Rambam, McGovern, Brennan and Kinky's new neighbor and her two yapping dogs make up for any shortcomings in the detective yarn.

   I always seem to read these out of sequence, but I remember this as one of the last great entries in the series. Soon, Friedman would start resorting to new twists (including a trip to Hawaii that would make the Brady Bunch writers cringe). These books are always the best when it's Kinky and his friends drunkenly stumbling through a new case, snapping off one-liners and stories from Kinky's Texas roots and days as a country singer. Good stuff.




5. I have read 4 of Kinkys books in the past few months, no one is better than the other, they all include very interesting characters and come bundled together with laughs a plenty. Kinky has a wonderful habit of making the extraordinary seem very ordinary, and he gives the ordinary an added twist of the extraordinary. This book is really harmless, and it is an easy read. As it is so laid back I found myself drifting and missing key moments but it really is a wonderful book for any depressed person who needs a laugh and a new outlook.

2 comments about Mountain Dew: The History.

1. This is a fascinating story, especially for those of us that live in the East Tennessee & Western North Carolina area. This book leaves no stone unturned in the search for the origin of what is now one of the most populat beverages in the U.S. Before Coke & Pepsi controlled most of the soft drink market, there were several regional bottlers in this area. This book is a great history lesson, as it brings you back to the time when drinks came in a bottle that you returned to the store, where there was often a cooler filled with ice cold water & the drinks were hung by their neck and you had to rearrange some of them to get to the flavor you wanted. Excellently researched, this is a fun read for just about anyone. It'll tickle your innards!



2. WOW !!! This book was long overdue. What a fascinating story of America's
   third best selling soft drink. The book calls the story "a Hatfield and
   McCoy feud of the braggin' rights to Mountain Dew" and now I understand
   exactly what they mean. This could easily be the basis for "Oh Brother How Art Thou II".
   
   A true story where the main characters were hard working, hard drinking bottlers ... but they are also some of the quirkiest, funniest hillbillies I've ever met.
   
   The book is an extremely interesting read whether you care about Mountain Dew or not. I would recommend it to anyone. The story, Mountain Dew, could easily pass as one of the most entertaining case studies I've read. The book is very well researched, well documented and includes great old B/W pictures from the early years of bottling.
   
   Oh yeah ... I also wanted to know more about how Pepsi markets Mountain Dew today. And I did. I learned all about Code Red, Livewire, Amp etc ... I even learned what happened to Mountain Dew Code Blue.
   
   Overall, a great read !!!

1 comments about Antique & Contemporary Advertising Memorabilia (Antique and Contemporary Advertising Memorabilia).

1. A brand new 2002, 416 page beautiful plastic laminated hardbound library book advertising memorabilia lovers will appreciate. There are more than 1,200 large, full color sharp photos included. Current values are shown. Listings are in alphabetical order throughout the book, making item location easy. Useful for beginners and advanced collectors, and everyone interested in ad memorabilia. Add it to your library. It's a beautiful book.

No comments about Warman's Coca-cola Field Guide (Warman's Field Guides).

5 comments about Petretti's Coca-Cola Collectibles Price Guide.

1. I like the fact that the book shows so many color pictures. That is great! Unfortunately, as, with many of these types of books, it doesn't list many of the collectible coca cola items. The book could also be organised better. There are several different places to find clocks for example. If you go by the table of contents you might miss what you are looking for. When you go by the index you have to sift through different sections of the book looking for it. However, the back of the book was very helpful with the section on slogans for different years. It is a good book, but I wish it listed more of the collectibles or at least mentioned them. Still, I recently ordered a few other books on coke collectibles and this one seems to have more info than they did.



2. I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed. I haven't seen any other guides come close in the number of items shown.

   I do question the pricing of these items, however. I don't see how everything can continually increase in price from one edition to another, especially when you consider internet sales activity (a very large part of Coca Cola memorabilia sales nowadays). As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. I just feel that the prices are a bit inflated. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country. I tend to take pricing in guidebooks with a grain of salt, especially, as in this case, when the author is also a major collector. Just a little too much potential for conflict of interest.




3. Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:

   1) The back index is as bad as they come. Totally incomplete.

   2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.

   3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.

   4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything .

   The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.

   I much prefer Wilsons' guide over this one.




4. A lot of pictures. Prices that reflect nothing on reality. Not one Cleveland Electric Neon Clock. Not one American Time Clock. I have 3 originals hanging in front of me. Missing some of the major buttons. Typical collectors book. Pictures of everything that's out there, except the rare items you buy these books to find out about. Total dissapointment. I have stacks of collector books that have proven useless. There all written by the "authority" on the subject on hand. I think this explains the ... in collecting and the stacks of used books available. If you're going to make a "Know It All" book, than you better know at least %90. Monster let down.



5. I'm very dissapointed in this book! After waiting 3 months beyond the original publish date, I find there are no blotter pages. I understand there will be no more blotters in future books, also. As I've been buying and selling blotters based on the Petretti's prices, I feel I cannot give this book a good rating. Also, why do we now have to jump all over the place to find the trays? They used to be simplified in one area.

No comments about Warman's Pepsi Field Guide: Values And Identification (Warman's Field Guides).

3 comments about The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls.

1. This product arrived promptly and in brand-new condition as ordered. It was very nice and I'm sure my aunt-in-law will love it for Christmas.



2. The Sparkling Story of Coca-Cola will delight all those who would like to know the origins of the world's favorite soft drink and see many delightful early examples of advertising and promotional materials. One of my favorite museums with a commercial focus is the Coca-Cola Museum in Atlanta. I was prepared to be disappointed with this book, assuming that it would have less material that I found at the museum. Instead, I found The Sparking Story of Coca-Cola to be much more detailed, easier to follow and with higher quality graphics than in the museum.

   The people who will be disappointed in this book are those who want to follow Coca-Cola's progress in detail from 1935 on. The book is a little sketchy for the last 68 years, but wonderfully detailed before that.

   The historical side of the book captures the development of carbonated soft drinks in drug stores from medicinal mineral waters and then connects how the formula for Coca-Cola emerged. Anyone who has wanted to understand about the cocaine and caffeine in the original formula will probably have their thirst for knowledge slaked. There also plenty of educated guesses about what the rest of the ingredients are now.

   The book goes on to explain the transition into distributing the syrup around the country, bottling and supermarket distribution. I found all of these explanations to be thorough, without being dense, and interesting without trying to be cute.

   The illustrations are what really made the book for me. In Coca-Cola's earliest days, the company was a pioneer in mass advertising. Although a fountain glass of Coca-Cola only cost five cents, that was a lot of money when the product first came out. With a sure instinct, the advertising portrayed attractive, healthy upper class young women with the product. These images appeared on trays, calendars and hand-outs. The quality of the reproductions is very fine. You can then see how these illustrations gravitated towards women celebrities and eventually towards ordinary looking young women. During times of trouble, boys were included.

   I also enjoyed the discussions of how Coca-Cola handled the challenges of sugar shortages and the Depression while maintaining its quality image and integrity.
   While many books about a product like Coca-Cola would ignore all competitors, this one has some material on the early soft drink makers like Hires for root beer and Schweppes. There's also some material on the challenge of Pepsi-Cola beginning in the 1930s. These references enriched the book for me.

   Those who are looking for an explanation of the Roberto Goizueta era at Coca-Cola will find little information, except for a discussion of the introduction of the failed new Coke. Bottling development and international expansion similarly lack much information beyond the initiation of both activities.

   So, as you can see, this is more than a coffee table book . . . and less than a complete history. It's just right for those who want to know more about one of their favorite beverages and enjoy the nostalgia of seeing interesting memorabilia from an earlier time.

   After you finish this book, think about other symbols that you relate to that once had a slightly "fast" image. Is that same image involved now? Is the change good or bad from your perspective?

   When you are in Atlanta, all those who enjoyed this book will probably also enjoy the museum there . . . especially tasting the flavors of Coca-Cola products from around the world.




3. I recieved this wonderful book as a Christmas gift. What an enjoyable read! Full of enjoyable tidbits that every Cokeaholic would love to know. From the history of Soda Fountain beginnings to the pop culture icon Coca-Cola has become. The Sparkling Story of Coca-Cola covers it all. A visual feast of historic photographs and illustrations accompany the well written text.